Úrsula Úbeda is a fashion designer and cultural manager trained at the Universidad Rey Juan Carlos, where she has developed much of her academic and professional career. She currently combines her teaching and research activities with the management of projects related to innovation in the fashion sector. Her academic work focuses on the intersection of fashion and technology, with a particular interest in the application of artificial intelligence and predictive algorithms to trend analysis and forecasting.

She has participated in various knowledge transfer initiatives between the university and the professional sector, promoting cultural and research projects that integrate design, data analysis, and technological development. She is a member of university teams dedicated to studying digitalization in the creative industry and exploring new methodologies for forecasting consumer behavior in fashion.

Her main areas of work and research include artificial intelligence applied to fashion design, data collection and analysis for trend studies, technological innovation in creative processes, and cultural management aimed at promoting emerging designers.